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Carol Rozwell, Vice Head of state at the technology study firm Gartner had a phone call to action for merchants unsure of the capacity for social networks ecommerce. "It's vital that companies carry out strategies to dealing with social media now. The initiative involved in addressing social networks discourse is not good reason to neglect understandable concerns or appropriate remarks." According to Gartner, although greater than 50% of organizations track social media just 23% really collect as well as analyze information.
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